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    Two New Surveys Indicate Urban to Suburban Leanage

    Two New Surveys Indicate Urban to Suburban Lean There has been much talk around the possibility that Americans are feeling...

    • Chad Nash, Ph.D.
    • September 14th, 2020
    • 2 min read

    Two New Surveys Indicate Urban to Suburban Lean

     

    There has been much talk around the possibility that Americans are feeling less enamored with the benefits of living in a large city and now may be longing for the open spaces that suburban and rural areas provide.

    In a recent Realtor Magazine article, they discussed the issue and addressed comments made by Lawrence Yun, Chief Economist for the National Association of Realtors (NAR):

    “While migration trends were toward urban centers before the pandemic, real estate thought leaders have predicted a suburban resurgence as home buyers seek more space for social distancing. Now the data is supporting that theory. Coronavirus and work-from-home flexibility is sparking the trend reversal, Yun said. More first-time home buyers and minorities have also been looking to the suburbs for affordability, he added.”

    NAR surveyed agents across the country asking them to best describe the locations where their clients are looking for homes (they could check multiple answers). Here are the results of the survey:

    • 47% suburban/subdivision
    • 39% rural area
    • 25% small town
    • 14% urban area/central city
    • 13% resort community/recreational area

    According to real estate agents, there’s a strong preference for less populated locations such as suburban and rural areas.

     Real Estate Brokers and Owners Agree 

    Zelman & Associates surveys brokers and owners of real estate firms for their monthly Real Estate Brokers Report. The last report revealed that 68% see either a ‘moderate’ or ‘significant’ shift to more suburban locations. Here are the results of the survey:

     

     

     

     Bottom Line 

    No one knows if this will be a short-term trend or an industry game-changer. For now, there appears to be a migration to more open environments.

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    About the author

    Chad Nash, Ph.D.

    303.359.9229
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    Chad brings a rare balance of relational intelligence and analytical rigor to his work. He is known for his ability to navigate diverse perspectives and connect thoughtfully with individuals across industries and communities—earning trust through presence, clarity, and sound judgment rather than performance. Grounded in a highly data-driven, methodical approach, Chad advises clients with precision and intention, particularly when decisions carry long-term financial and personal impact. His advanced academic training, combined with professional experience in philanthropic investing and community development, informs a disciplined advisory style focused on education, risk awareness, and well-executed outcomes.

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